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5 Tips for Selecting Your First Pharma SCA Use Case
One of the key decisions that can help smooth your adoption of structured content authoring (SCA) is to select the right use case to start with. This first use case must include enough complexity to...
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3 Telltale signs that you need to use a contractor on your next project
At one time or another, every manager I know has been tasked with producing miracle content. Sometimes, other priorities must take a back seat or even get canceled. Often, we just need to find a way...
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Why You Should Engage a Company When Sourcing a Contractor
A perfect time to outsource content creation is when you are faced with creating more content than you have the ability to deal with. As tempting as it is to engage an individual contractor when you...
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AI and Magical Thinking: Tips to Move to ChatGPT
By Val Swisher and Becca Morn A funny thing is happening lately in our conversations with customers. Ever since ChatGPT and its competitors such as Bard and Bing made their way into the public’s...
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Working with a Content Services Agency: Addressing the Elephants in the Room
There are a few topics that often seem off-limits in the contractor conversation. But they are important topics and need to be addressed: Full-time on-site Pricing It’s not just the resume...
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The almost-arrived future of AI-enhanced work
I recently hired a research assistant. Its name is ChatGPT. First, a little about me. I’ve worn many hats across a career that dates back to the mid-1980s, but nearly all of them have had something to...
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How to Personalize Your Standard Response Documents at Scale
Barriers to finding and accessing information in the standard response document can directly impact a patient’s quality of life. When information is missing or difficult to understand, a healthcare...
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7 Ways to Write for Content Reuse Even Before You Have Structured Content...
Structured content authoring in pharma requires authors to think about content as a set of building blocks of information rather than as full documents or other deliverables. Even after you have made...
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Work on Your Content Today for GAI Tomorrow
I spend a lot of time talking about artificial intelligence these days. I mean a lot of time. Pretty much every existing customer and every prospect wants to talk about it. Every webinar, panel, and...
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Why is Everything so Complicated?
When I started Content Rules way back in 1994, we were a writing company. We wrote technical documentation, created training courses, did a lot of editing, and created a lot of line art. We wrote...
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